Privacy Policy

1. Introduction

Ayutthaya Learning is committed to handling personal data with care and respect. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what rights you have over it. It applies to all individuals who visit our website, enquire about our programmes, enrol in a course, or otherwise provide us with personal information.

Our practices comply with Thailand's Personal Data Protection Act B.E. 2562 (PDPA). If you are located in another jurisdiction, additional rights may apply and we will honour them where we are able.

2. Data We Collect

We collect personal data in the following ways:

• Information you provide directly: name, email address, phone number, and any message content when you submit a contact form or enrol in a programme.
• Information from your use of our website: browser type, pages visited, time spent, referring URL, and device information — collected through analytics cookies where consent has been given.
• Programme-related information: information you share during intake conversations, individual consultations, and course sessions that is necessary for the educational service we provide.

We do not collect sensitive personal data (as defined under PDPA) unless you disclose it voluntarily in a consultation context, in which case it is treated with the highest level of confidentiality.

3. Legal Basis for Processing

• Contract performance: processing necessary to deliver the educational programme you have enrolled in.
• Legitimate interest: responding to enquiries, improving our services, and communicating relevant updates to past and current learners.
• Consent: for optional analytics cookies and for any marketing communications.

4. How We Use Your Data

• To respond to your enquiries and provide information about our programmes.
• To deliver course content, manage enrolments, and provide post-course support.
• To understand how our website is used and improve it over time.
• To communicate programme updates, schedule changes, and follow-up sessions.
• To comply with applicable legal obligations.

We do not sell your personal data. We do not share it with third parties for their own marketing purposes.

5. Data Sharing

We may share your data with the following categories of third parties, only to the extent necessary:

• Programme specialists: financial advisors, governance specialists, and estate attorneys who participate in the delivery of our advanced programme, under confidentiality obligations.
• Technology providers: services that host our website, email platform, and video conferencing tools used for live sessions.
• Analytics services: anonymised usage data shared with web analytics providers where you have consented to analytics cookies.

6. Data Retention

We retain personal data for as long as it is needed for the purpose for which it was collected:

• Enquiry records: 12 months from the date of enquiry if no enrolment follows.
• Learner records: 5 years from course completion, for the purposes of follow-up support and programme administration.
• Website analytics data: 26 months, in anonymised form.

7. Cookies

Our website uses cookies. Essential cookies are required for the site to function. Optional cookies (analytics, preferences, marketing) are only activated with your consent. See our Cookie Policy for full details.

8. Data Security

We take reasonable organisational and technical measures to protect personal data from unauthorised access, disclosure, or loss. These measures include access controls on systems holding personal data, encrypted transmission of data between our site and your browser, and restricted access to consultation records.

In the event of a personal data breach that may affect your rights, we will notify you and the relevant supervisory authority in accordance with PDPA requirements.

9. Your Rights

Under Thailand's PDPA, you have the following rights regarding your personal data:

• Right to access: to request a copy of the data we hold about you.
• Right to rectification: to request correction of inaccurate data.
• Right to erasure: to request deletion of your data where it is no longer needed.
• Right to restriction: to ask us to limit how we use your data in certain circumstances.
• Right to portability: to receive your data in a structured, commonly used format.
• Right to object: to object to processing based on legitimate interest.
• Right to withdraw consent: to withdraw consent for consent-based processing at any time, without affecting lawfulness of prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with Thailand's Personal Data Protection Committee (PDPC).

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their policies before providing any personal information.

11. Children's Privacy

Our programmes are designed for adults aged 40 and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have received data from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our website after any update constitutes acceptance of the revised policy. For material changes, we will make reasonable efforts to notify enrolled learners directly.

13. Contact

Ayutthaya Learning
48 Phetchaburi Road, Ratchathewi, Bangkok 10400
Email: [email protected]
Phone: +66 2 875 3462